Women Fall 2011 Show Package

The entire Women Spring 2011 Show Package can be seen at models.com

Art Direction: Jason Duzansky
Print Production: Ryan Nelson & James Benard

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Women New York City Spring/Summer 2011 Show Package on models.com

Women Spring/Summer 2011 Show Package
Art Direction: Jason Duzansky
Print Production: Ryan Nelson
From Models.com, written by Wayne Sterling:

What do you do when your show packages have become so influential, the competition starts to copy you? You remind said competition that they have not convened a board comparable to the beautifully managed models of Women Management . Then you switch up the formatting of your presentation with the kind of high taste that puts amateurs to shame. The concept of the Women show package as part of an on-going series of collector’s items, is still very much in play. Jason Duzansky’s art direction this season moves the box into seriously sophisticated territory by offering the object in a beautiful fetish pink suede. The twisted femininity of that is a very witty fashion in-joke, as the kind of knowing woman who would source such an object, shows up in the suite of cards (again echoing that off shade of pink sashed with the signature olive green that has become a Women trademark) . And just when you got used to a four panel show card, Women SS11 one-ups the structural challenge by offering a six panel card. As a result marquee Women names like Natasha, Iris, Maria Carla, Jamie, Isabeli and Iselin are presented in a perfectly selected series of images that makes an extravaganza of the girl’s editorial profile. To view Jourdan Dunn’s card is to be dazzled by a retinue of stunning images that reminds us this girls is basically inimitable. That is the function of a great show package, to amplify the value of the model in question and Women has clearly become a master of this feat. The other audacious feat is the great care with which this agency introduces its new faces. They number six for SS11 and girls like Kristina , Alejandra and Anabelle are already looking like a part of that formidable tradition at Women where the girls are women, upscale, burnished and polished. For mastery of production values , for its modernization of all that Old School glamour and most of all for the consistency of line of its imagery this Women show package does more than continues a tradition. It makes the best statement about taste and quality of any show package so far this season. Louie Chaban in his understated way has just issued a declaration about the power of innovation tempered by elegance that is going keep these models ultra-coveted.

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September 2009 Italian Vogue cover preview: Jamie Bochert & Christian Brylle, Photo: Steven Meisel

September 2009 Italian Vogue Cover
Models: Jamie Bochert & Christian Brylle
Photographer: Steven Meisel
Stylist: Karl Templer
Hair: Julien D'Ys
Makeup: Pat McGrath

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Women Fall 2009 Show Package on Models.Com

The Women Fall 2009 show package is online at Models.com. The package and cards were designed for the 2nd season in a row by Jason Duzansky.

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Women Show Package on the Wall Street Journal

The Women show package, designed by Jason Duzansky, can be seen in Elva Ramirez's article in the Wall Street Journal:



"It's not a perfect box," Louie Chaban, director of Women Models, says of the silk binder. "The idea was to make it look more like an object that you sit on a table, almost like a piece of sculpture."

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Spring 2009 Show Package

From models.com :
"Since Louie Chaban went to the head of the Women board, the industry has been watching for his first statement of intent. Well Women’s blockbuster S/S 09 package is very much that and then some. The package comes in a green cloth binder that flips open to an inside panel colored in a very luxurious shade of bronzed green. That color treatment shows up on the card font, which are a four panel fold-out signaling to a fashion audience that Women is now a proposition that invokes a super-distilled taste point, an predisposition for the iconic and a belief in women (not girls) as avatars of elegance and glamour. This was the way the modeling industry was convened in the 70’s and early 80’s and the very clever way it is modernized by art director Jason Duzansky makes that aesthetic feel both seductive and necessary. Interestingly enough, nowhere on the package does the signage S/S 09 appear, accelerating the value of the imagery as timeless. Women as a luxury brand, expensive and sophisticated…It’s a very seductive sell, one that refreshes all its now iconic girls (Carmen, Isabeli, Iselin, Natasha, Kasia, Maria Carla) while making its new generation (Naty, Toni, Jourdan, Viktoriya, Georgina) feel upscale and expensive. From picture choices to the layout, plus the bonus of exclusive Meisel images on Caroline and Naty’s card, this one clocks in as an undeniable extravaganza painstakingly constructed with maximum taste and uncompromised chic."

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