The hair & makeup for the Chlow Fall 2009 show was inspired by vintage Breck Shampoo advertising, specifically the era of the "Breck Girl".
Breck Shampoo is an American brand of
shampoo that is also known for its Breck Girls
advertising campaign.
In 1930
Dr. John H. Breck, Sr. (June 5, 1877 – February 1965) of
Springfield, Massachusetts founded Breck Shampoo. In 1936, son
Edward J. Breck (1907 - 1993) assumed management of Breck Shampoo and hired commercial artist
Charles Gates Sheldon (1889 – 1961) to draw women for their advertisements. Sheldon's early portraits for Breck were done in pastels, with a soft focus and halos of light and color surrounding them. He created romantic images of feminine beauty and purity. He preferred to draw "real women" as opposed to professional models.
In 1957
Ralph William Williams succeeded Sheldon as the Breck artist. Unlike Sheldon, he often used professional women. Breck advertisements ran regularly in magazines such as
Ladies Home Journal,
Woman's Home Companion,
Seventeen,
Vogue,
Glamour, and
Harper's Bazaar. They were most often on the back cover of the magazine. During these years, Breck Girls were identified through the company's sponsorship of
America's Junior Miss contests. After Williams' death in 1976, the advertising tradition stopped.
Breck Girls
1937
Roma Whitney Armstrong at age 17, first Breck Girl
1937
Anya Taranda (1915-1970)
1948
Marylin Skelton1968
Cheryl Tiegs1968
Cybill Shepherd1971, 1973
Jaclyn Smith1972, 1974
Kim Basinger1974
Brooke Shields1976
Erin GrayBrooke Shields for Breck:
Cheryl Tiegs for Breck:
